The Art of Managing Draft Blog Posts

This little post was originally written on as a comment on matty.co.za, but the blogger there moderates comments, and I have no idea whether the comment was published.  Note to bloggers who moderate: If you want discussion on your blog, don't moderate comments. Akismet will catch most of the spam, really, it will.

But never mind that, let's talk about draft blog posts.

Draft post management really is an art. Here’s a couple of things I do:

If it’s a long draft, I clean up the outline and publish it as a page using my desired slug. That gets it indexed and starts aging it. I turn off comments for this. Later, if/when I finish it, I can “sell” it in a post, or turn on comments, or whatever.

For really short ones, these can go on a Posterous blog. Condense your outline into 1 well-written paragraph, add a relevant link back to related material here, offload it to Posterous. Later, you can mine Posterour for all sorts of great material. You may find 2 or 3 (or more) of these little posts easy to combine into a single longer post.

When it’s code, make it runnable/compilable with the text in the comments and post it as a gist on github. Later, you can pull the comments out for a blog post and embed the gist.

I could go on, but I’ll stop here.

This does remind me though, I have about 200 in draft at the moment, split between 2 blogs. Should take my own advice and clean ‘em up.

 

Carving out a niche in content curation

Here's a first in a series of articles examining the nuts and bolts of skill-building in a niche. These suggestions can be adapted for any field of study, not just online enterprises. We'll start with content curation, and a redacted email reply to reader Ryah.

To get started in content curation, poke around in Robert Scoble's feed, and find Jeremiah Owyang. You can find them easy by search.

The curation market in blogging should look something like figuring out which technologies being developed in Silicon Valley (and other hot spots) are useful for bloggers, and exactly how bloggers can use them. This is partly a curation problem itself.

Here are 6 specific steps:

  1. List the top 12 players in content curation. This may include startup founders, university professors, and bloggers. 
  2. What, exactly, is content curation? Does anyone really know? Or is it just a buzzword du jour? 
  3. What tools currently exist to help bloggers curate their content and other content? 
  4. How does content curation compare with "real" curation? What are the analogous activities to collecting, archiving, analyzing, interpreting and displaying? 
  5. How does curation benefit bloggers? 
  6. How does content curation benefit other businesses? This is where the real money is, provided you can create a relevant product, and market that product effectively. The need is there. 

This is a wide open topic.


Web Zero to Web Hero in 1 Weekend

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Blogging for keywords, yes or no?

Requiring tightly specified keywords for every blog post is a really hard case to make for some writer's and artists, and truth be told, keywords-as-we-know-and-love just don't fit exactly right on a lot of blogs.

 

I'm a big of using tags as metadata to describe the semantic content of an article that has keywords handicaps.  For example, I'm currently writing anywhere from 2-5 articles per day that are between 100 and 200 words in length.  

It turns out to be fairly difficult figure out just exactly what you want to use for keywords in articles that short. 

A friend of mine writes free verse.  Keywords?  We haven't figured it out.

You know, the real opportunity is moving past classical SEO into figuring out what people are actually looking for.  SEO and keywords are simply a proxy for that, and were never intended to be more.  It's funny how a whole industry has erupted around this concept!

 

 

 

 

Outsourcing graphics... depends on what you need

Actually, it depends on how bad you really want it.

Because we don't really need 2/3s of what we think we need.

Anyway, creating graphics for the web is becoming
increasingly important. And not just any graphics,
you need to have really high quality graphics.

If you suck at graphics, and you don't have Photoshop,
and you don't have any money, and you have little
time, you are going to need to create your own graphics.

Because even for small graphics, explaining to someone
else your vision of 3 killer 32x32 icons is going to take
way longer than actually making those icons.

So you spend an hour or two explaining, maybe send
a scan or something, and the graphics person whips
it out in 10 minutes, and charges you $75.

They have to.

You used up a lot of their time explaining it.

Even worse, if they "get it wrong," you may have to
pay for more iteration.

Topping it all off, if you didn't specify that the
Photoshop file was a deliverable, you may only
get a jpg or a png file back. And some designers
won't do it, they regard the Photoshop files as
proprietary. That's called vendor lockin, and
you're stuck.

And I have never been able to get a graphics
person to deliver SVG files or Gimp files. It's
Illustrator and Photoshop, or nothing.

So what to do?

You have two choices:
1. Suck it up and learn the skills you need to
create your own graphics, or
2. Decide you don't need such graphics at this time.

I've done both.

At the moment, my preferred technique is to get
as much of the non-graphics components of my
work finished, while fiddling around with Inkscape and
Gimp "after hours." Sometimes I get something
nice done, sometimes I just learn what not to do.

Web Zero to Web Hero in 1 Weekend

http://website-in-a-weekend.net/
http://twitter.com/websiteweekend
http://www.linkedin.com/in/davidmdoolin

The viaduct of public opinion

Bit of hate running around the interwebs at the moment.

Turns out you're not supposed to teach people how to
"make money online" until you're "successful," except
that the people saying this are the people who get to
decide what success means to you.

Which doesn't compute.

Here's the deal: if you make a nickel on the interwebs,
and can teach me how to make a nickel, as far as I'm
concerned, you're qualified to teach people how to make
nickels online. A nickel isn't a lot of money, but a few
hundred nickels will buy dinner. And it scales up from
there.

There is even more pernicious meme running around:
Unless you are an "authority," again defined by somebody
else rather than proof, you are not to have a voice.

I don't buy it. I don't buy authority. Proof, I buy. Show
me proof, and I'm all in.

Science and technology advances by people making
bold claims and living up to their claim, despite little
precedent authority.

The Romans had an excellent system for testing
engineers. As an engineer, you stood under your
viaduct as the forms were knocked out. If your
viaduct collapsed, well, you got buried by tons of
rocks falling dozens (or more) meters, on to your head.

So, write whatever you want. If it's BS, the viaduct of
public opinion is going to bury you.


Web Zero to Web Hero in 1 Weekend

http://website-in-a-weekend.net/
http://twitter.com/websiteweekend
http://www.linkedin.com/in/davidmdoolin

Failure is a Point of View (Who's defining yours?) | Website In A Weekend

Failure… is a point of view.

The thing about this blogging stuff: when you’re “huddled under your poncho” getting your next big move planned out, by the time you execute, it might be moot. As in pointless. As in, Mr. Market hands you a Big Fat Fail.

But this isn’t necessarily a problem, especially if you learned some marketable skills along the way. Long time readers (bofem) know this has happened to me. If you’re fairly new to Website In A Weekend (last 4,5 months or so), stick around. The story started over a year ago, and continues to evolve:

  • Watch how I reframe getting economically squeezed out of my target market… from both ends.
  • Learn how I use “deliberate practice” to go very deep into the most critical blogging skill of all.
  • See how I leverage an A-lister’s product to sell both that product and my mine (even though these products would seemingly compete).
  • Watch how I use the hamster wheel for fun and profit. (Hamsters have to eat, too, you know).

Learn how this very blog post demonstrates just how damn good I am at this craft.

Blogging is a performance art. Succeed in public. Fail in public.

Do you learn from stern? « Practically Intuitive

Which is why I found myself rather surprised that I resonate so strongly with the work of Caroline Myss.  Well known in the field of energy medicine (she learned early on that she was a medical intuitive – able to detect illness in someone’s energy field), Dr. Myss has moved even more strongly into the spiritual arena in the past ten years with her books Sacred Contracts and Entering the Castle.  All her books are well-researched and she’s somehow capable of bringing really big concepts down into understandable language.

She also does not suffer (spiritual) fools gladly.  Placing blame on your parents, your friend who was mean to you once or anywhere else but sqarely on yourself will earn you a sharp rebuke from her. Sharp enough to intimidate and put off some of those who have listened to her audio books, even. Not me, though.  I revel in her tone of voice, sharp and pointy though it can be.

I like this description of Caroline Myss as a teacher who rebukes as well as teaches.

Sometimes, one thinks perhaps Dr. Johnson was on to something 250 years ago: everyone learns the same lessons, and they get beat until they do. (I'm paraphrasing of course, but that's about what he said.)

Consequences of deliberate practice

Here's what I've learned as a consequence of deliberate practice:

1. There is an initial dip, but most people won't notice.
2. It's hard, brutally hard work.
3. Persistence is key.

And the big one...

4.  The magic "feeling" of what I do actually *increases* with mastery.

Which sounds counter-intuitive, but it's true.  The mystery moves from "How does this work?" to "That is so amazing how it works."

I'm working on a marketing model I call "fishing" which may work for you if you are uncomfortable with marketing and selling.  

There really is a "content collapse" underway, we're all competing globally now whether we like it or not.  So we better get after it.

Web Zero to Web Hero in 1 Weekend


http://website-in-a-weekend.net/
http://twitter.com/websiteweekend
http://www.linkedin.com/in/davidmdoolin

Why Aren’t You Networking? | Hot Blog Tips

I am not! Not a networker! I like it, but not all the time.

Instead, I have this sick fascination with building "stuff." I used to build houses, map caves.

Writing.

See, the writing is only partly about the words you see. There is also structure in those words, and structure with how those words fit into a larger stream, and how the streams of words merge and part, connect and separate.

I also like to leave breadcrumbs, sometimes, even when it's tipping my hand. Stay with me, watch it unfold.

Now if I could figure out how to frame networking into "building," I'd be all set. I sort of see the connection intellectually, don't really have it in the gut yet.

Although, come to think of it, I am indeed a networker. Or at least a net-worker.

Comment could get expanded into a blog post. Good for a Saturday morning, perhaps.

Why You (and I) Should Stop Complaining | Cleavage by Kelly Diels.

In the article, Martha Beck calls complaining ‘venting’ and says that

The effect of emotional venting is to sustain an unsatisfactory status quo. Most people think the opposite, that complaining is part of an effort to change an unsatisfying situation. Nope. Complaining lets off pressure so that we neither explode with frustration nor feel compelled to take the often risky steps of openly opposing a difficult person or situation. Keeping emotional pressure tolerably low doesn’t change problematic circumstances but rather perpetuates them.

So…stop complaining and you will either explode or take action (or both; the first may precede the second).

This is an incredibly important point!

Complaining really is a waste of time and energy.

But we're so habituated to it. We're used to seeing it everywhere, TV, movies, rants on the internet... it's ingrained.

Question: how do use this bottled energy?